CANADA POST RE-BRAND
01. THE SCOPE
The idea is to re-brand Canada post and create a marketing campaign. The concept is to highlight the experience of receiving a physical letter or package since everything is changing to be an online experience. The logo is a paper plane to represent the idea of “crafting.” With the rebranding, I thought it was also a good idea to partner up with Etsy to have some discount for the “DIY” community. A microsite, postcard, and stamp was designed to promote the partnership.